A simple plan to rank for tough keywords

 

Every day you hear about stories of person A making 10,000, 20,000 or more on auto pilot on the web . It always sounds so simple to do, but those people often (read: all the time) leave out one major factor. They do not tell anyone how many web sites they have in total to make those earnings, nor do they share how many people they outsource work through or actually work for them directly to make it happen. Think about it – people showing evidence they make 30k, 40k in a single month on the web are NOT doing that with 1 or 2 sites, or by placing a few ads, or by building a few links a day. They very often have web sites numbering in the hundreds that they built up with a team of people helping them.

 

Given that this is occurring, what are new marketers supposed to do, as everyone has to start somewhere. What you need to do is to make efficient use of your time and not have unrealistic expectations. I will share with you a secret to get your site jump started with traffic and ranking for multiple keywords on autopilot.  You can use an article directory to build links, social bookmarking, blogs, forum posting, whatever you are best at to make the links to your site with this method

 

You can use Google keywords tool for this step, or any other tool of your choice Type in the main keyword for your site, and have the tool automatically find related keywords. You want a list of about 200 or so keywords so you can sort through them by searches per month. Sort through these 200 and pick 4 or 5 top names with about 2000-5000 searches a month, then pick 10 keywords with 1000 or less searches, ideally with 4 words in the keyword (long tail). The normal method most people use is to pick the highest traffic focused keywords and try to build those up with back links. This is the opposite of the way it works in reality. While it makes sense that high traffic keywords are great, they are often very difficult to get ranked for and take a ton of effort and time to work on. The real secret is to work on all the long tail keywords first and completely ignore the higher traffic ones. While it might seem counter intuitive to work in this method, it will set up your web site for big traffic in the future. Targeting what might be considered sub optimal keywords are much easier to rank for as you should target a top 20 ranking in all of them. Once you have this done, you should see some nice traffic. Now is when you start on the top 4 or 5 from your list earlier. Ranking for these harder names will be much easier now that you have done the other work, as Google will give your site an automatic head start based on the rankings of the other words. You will need to do probably half the work as you would if you had not done the other keywords first.